Tag Archives: Steven Alan

Shinola: Q&A with Daniel Caudill

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I had the amazing opportunity to connect with Shinola’s creative director Daniel Caudill after the event I co-hosted with the brand at Steven Alan in October. Along with many others, I’ve admired the incredible influence this brand has had on the Made in America movement. They’ve gone beyond just talking about the importance of bringing production back into our country, they’ve managed to set up successful manufacturing in Detroit, a city rich in manufacturing history but has been neglected over recent years. I was excited to chat with Daniel about why he personally felt Shinola was making a difference and what drew him to the brand and the city of Detroit.

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Q. After 20 or so years in the industry, what attracted you to Shinola?

To me, Shinola is a completely modern brand that’s a small part of a growing movement. We believe consumers want to know how their product is made, where’s it’s built and who’s behind it. It’s exciting to be apart of a team of people who care about design, care about the product and the quality of it.

Q. And why was Shinola attracted to Detroit?

Detroit was a natural decision for us for many reasons including it’s strong manufacturing history and amazing creative talent. Where do you go to find people that are used to assembling product and small componentry, and who want to work? There is a lot happening here – art, culture, music, food and we are proud to be based in this city.

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Q. As Creative Director, what are some of the challenges, and rewards, of making a USA made product that is durable, semi-affordable, and appealing?

To build our watch factory in Detroit was a leap of faith – watches are a complex product, and a hard one to set up and manufacture. It’s by sheer will that this exists and the fact that we’re doing this successfully, and the right way, is really proving that anything is possible. There are many layers to this brand, but in a way it’s all based on that. The process for everyone involved is exciting, and it keeps building.

Q. Shinola has partnered with Michael Williams of A Continuous Lean to celebrate Steven Alan’s 20 years of business. As a fellow in the industry, why do you personally feel it’s important to celebrate this industry icon?

Steven understands how people like to live and how people want to shop. He has created an authentic line of American cool, comfortable and classic clothing. The must-haves for every wardrobe.

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Teaser: Shinola’s Black Blizzard

As I mentioned earlier this week, Shinola, A Continuous Lean, and myself will be at Steven Alan this Saturday celebrating Steven Alan’s 20 years of business. We’ll also be taking a peek at Shinola’s Black Blizzard Chronograph, an item I’m particularly eager to see. The Black Blizzard is inspired by the Dust Bowl of the 1930s, and more importantly the homesteaders that weathered the storm. Shinola’s first titanium watch is a tribute to America’s spirit and resilience against trials and tribulations. Only fitting for a ambitious brand that has turned our eyes and ears back to one of America’s most enduring cities, Detroit. To wet your appetites, I’m posting the teaser video here. If you want to see it in person before its November release, don’t forget to come by Steven Alan at 172 Newbury Street this Saturday, October 18th, from 2-4pm.

Shinola Black Blizzard Teaser from Shinola on Vimeo.

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Shinola & ACL Salute Steven Alan

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Bag’n’Noun

Japanese clothing line Noun has branched out into handbags under the name of Bag’n’Noun. Noun’s designer Takeshi Ozawa takes inspiration from European workwear for his apparel. For his handbags he wanted to create pieces that were just fun to carry versus being too utilitarian. With durable materials in vibrant hues and only the necessary amount of pockets and gizmoos, these bags are easy and, just as Takeshi plotted, fun to carry. The price points are something to smile about too with most pieces coming in under roughly $150. I’m partial to the Canvas Tool Bag #11 in yellow with teal handles and shoulder straps. Head over to Steven Alan to pick one up.

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Steven Alan at The Tannery

Tomorrow evening I’ll be heading over to The Tannery in downtown Boston for a special event with Steven Alan – the brand and the man. Hope to see some of you there!

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