Instead of encouraging mass consumption this Black Friday, Patagonia is releasing its short film Worn Wear, directed by the Malloy brothers (surf ambassadors for the brand). The film interviews individuals with their loved Patagonia gear from New Hampshire to Mexico, including a National Geographic photographer, a family with a maple syrup harvest, and a legendary alpinist. The film is an “exploration of quality – in the things we own and the lives we live.” So take a nod from Patagonia, and instead of filling your trunks and closets with goods you don’t need today, celebrate the pieces you already own and love. Don’t forget the stories and memories they might hold.
Tag Archives: Patagonia
The Patagonia Legacy Collection is now available on line!
Forest Huntington recently shot his buddy Trevor Gordon wearing Patagonia’s 40th Anniversary Collection for the brand’s lookbook. Trevor found a Jeep Comanche in Fort Collins and suited up with Foster for a trek through the Rockies. They drove nearly 2000 miles in five days. Foster did a brilliant job of capturing the trip and pieces from what will certainly be a memorable collection from Patagonia.
I know that it’s mid July, and that it’s freaking hot out, but I had to write about Patagonia’s new Nano Puff® Hybrid Jacket. A combination of two of their best sellers, the Nano Puff® Jacket and iconic R2® fleece, this hybrid jacket brings the best of both worlds together. The weather-shedding qualities of the Nano Puff insulation at the top offers warmth and protection to crucial body areas while the breathable R2 fleece offers comfort and flexibility for cold-weather activity. This jacket is just further proof that Patagonia continues to be innovative in their designs and responsive to what their customers need. I hope this post helped you all mentally cool off and think about the winter sports you can’t wait to jump back into some months down the road.
My respect for Patagonia doubled when I discovered their new Common Threads Initiative. It takes a bold, honest, and moral company to encourage their customers not to buy new product from them more often. Instead of just being reactive by recycling, Patagonia encourages their loyal customers to consume less. Repair and reuse product until you’ve exhausted it, then recycle it. And considering the quality of Patagonia’s goods, wearing, say, their Retro-X fleece to the ground will take a lot longer than you might think. Patagonia partnered with eBay to create the Common Threads Initiative store where you can sell or buy used Patagonia gear. Take a moment and pledge to join the Common Threads Initiative and the next time you need a fleece, shell, or fishing waders, head to the shop on eBay first before heading to the store.