I spotted this lookbook on friend Lawrence’s tumblr (via Hypebeast) and was instantly wowed by the images. For their Spring/Summer 2012 collection, Uniforms For The Dedicated teamed up with Tree Hotel and created the Blue Cone Colony. With both parties sharing a passion for sustainability and environmentalism, it’s a natural collaboration. Uniform For The Dedicated’s apparel features hemp, recycled cotton and PET, and organic cotton designed to age beautifully over time. Tree Hotel was built and functions with environmental and eco-friendly and non-invasive materials and systems, thus co-existing with the natural surroundings. The Blue Cone Colony lookbook is filled with quite eery but stunning photos of the collection worn on rough and tough models with the raw wilderness of the forests surrounding the Tree Hotel.